The Friction Collection

Reclaim the Real.

Baudrillard warned us: a world where symbols no longer point to real things, but to other symbols, where simulations replace experience, and reality is conquered by its digital shadow.

Your iPhone is the portal. The screen, the smooth glass, the infinite scroll, all frictionless for a reason. It draws you in. It simulates connection. It simulates pleasure. It simulates meaning. But it’s just that: a simulation, and it comes at a cost. 

The Friction Collection is not just a set of iPhone cases. It’s a rebellion against the hyperreal. These objects reintroduce weight, texture, and form to a world that’s become dangerously smooth. The 1995 Case is a blocky tribute to the early machine. The Column Case turns the screen into architecture, something to enter, not mindlessly consume. The Concrete Case challenges you to feel the burden of the thing in your pocket. And the Razorwire case is sharpest, most extreme statement on the current relationship between smartphone and user, sold as an art piece, and used only by the absolute extreme (we do not recommend).

These are cases that are designed to protect the user from the phone, instead of the phone from the environment. 

When the digital world begins to feel more real than life, it’s time to introduce friction. To remind yourself that presence isn’t found in pixels, it’s found in weight, in stillness, in focus.