The Friction Collection

Escape the Simulation. Reclaim the Real.

Baudrillard warned us: a world where symbols no longer point to real things, but to other symbols—where simulations replace experience, and reality is eclipsed by its digital shadow.

Your iPhone is the portal. The screen, the smooth glass, the infinite scroll, it’s frictionless for a reason. It draws you in. It simulates connection. It simulates pleasure. It simulates meaning. But it’s just that: a simulation.

The Friction Collection is not just a set of iPhone cases. It’s a design rebellion against hyperreality. These objects reintroduce weight, texture, and form to a world that’s become dangerously smooth. The 1995 Case is a blocky tribute to the early machine. The Column Case turns the screen into architecture, something to enter, not mindlessly consume. And the Brutal Case [COMING SOON]? It dares you to feel the burden of the thing in your pocket.

These cases don’t make using your phone easier.
They slow you down. They make you aware. They interrupt the illusion.

When the digital world begins to feel more real than life, it’s time to reintroduce friction. To remind yourself that presence isn’t found in pixels—it’s found in weight, in stillness, in attention.